Discover IT® You asked and we listened! Developed with plastic surgeons and dermatologists, your best-selling, award-winning eyebrow pencil now comes in four universal shades to match every hair color—from the blondest blonde to the darkest brunette! Featuring an exclusive oval tip that mimics the look of natural eyebrow hair, Brow Power adjusts to your eyebrow color based on pressure and works to completely cover gray for your best eyebrows yet! The budge-proof formula ensures natural-looking brows that last with brow-loving biotin and proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have thin eyebrows, sparse eyebrows or no eyebrows at all—while the built-in spooley brush does the work for you. IT’s truly your brows but better!
Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results. Experience the IT Beauty difference!






Ryan (verified owner) –
Very fast shipping.
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Very well worth the money.
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Bryan (verified owner) –
Very fast shipping.
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The product is firmly packed.
Alan (verified owner) –
The product is firmly packed.
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The product is firmly packed.
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Good service.
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Recommended
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Very well worth the money.
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The product is firmly packed.
Camden (verified owner) –
The product is firmly packed.
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Very fast shipping.
Nicholas (verified owner) –
Good quality.
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The product is firmly packed.
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Very well worth the money.
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Max (verified owner) –
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Good service.
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John (verified owner) –
Very fast shipping.
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Very well worth the money.
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Lucas (verified owner) –
Good service.
Max (verified owner) –
Good service.
Leo (verified owner) –
Good service.
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Very fast shipping.
Ryder (verified owner) –
Good quality.
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Nicholas (verified owner) –
Very well worth the money.
Kaden Arabic (verified owner) –
Very fast shipping.
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The product is firmly packed.
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Good quality.
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Good quality.
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Very well worth the money.
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Recommended
Tahani (verified owner) –
Recommended
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Recommended